Why That an influencer Flipped the Hollywood Signal into the ‘Hollyboob’ Signal

The famed Hollywood signal that warrants Tinseltown temporarily read “Hollyboob” on Monday. And today we (can ) know why. Social networking influencer Julia Rose says she changed the signal to protest what she sees as censorship of racier articles by Instagram. Police detained Rose and others for trespassing, and park rangers immediately restored the iconic signal to its typical status. 

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“This was way uncool (not to mention the terrain is quite steep and dangerous),” Captain Steve Lurie, controlling officer of LAPD’s Hollywood region, tweeted Monday.  
A couple of hours before, a group tried to vandalize the Hollywood signal. Los Angeles landmarks are valuable to those people @LAPDHollywood and this was way uncool (and of course the terrain is very extreme & dangerous). Hollywood patrol officers have detained all six people.— Captain Steve Lurie (@LAPDLurie) February 1, 2021

Rose is founder and CEO of Shag Mag, an electronic book that contains “exclusive and uncensored content of Julia Rose and other up and coming Instagram models” (yes, there are many breasts ). In a meeting with The Los Angeles Times on Tuesday, Rose said she first came up the Hollyboob idea last year after Instagram warned her about nudity on her personal and company accounts. The accounts had about 6 million followers combined before they were disabled, the Times reports. Rose told the newspaper she knew she was “pushing the boundaries of censorship” on the accounts by featuring other scantily clothed influencers, but believed Instagram and its parent company, Facebook, targeted influencers more aggressively than established brands like Playboy.”We don’t allow nudity on Instagram, and we removed these accounts for repeatedly breaking those rules,” a Facebook company spokesperson stated in a statement Tuesday. Rose, and fellow influencer Jack Tenney, one of her prank partners, maintain that the stunt had unanticipated benefits, like raising breast cancer awareness and bringing a smile to people’s faces. “It’s awesome,” Rose told the LA Times. “All of it joined together has been really, really great.”

The Hollywood sign was built in 1923 as a giant illuminated ad for an upscale real estate development called Hollywoodland and quickly became a tourist attraction and symbol of Hollywood glamour. It’s appeared in numerous films, including Argo, Sharknado and San Andreas, and in video games including Grand Theft Auto San Andreas. The W on the sign, the tallest letter on the current version, stands at 45 feet high by close to 40 inches wide.  Accessing the landmark atop Mt. Lee requires climbing steep terrain, but trespassers have managed to alter it before. In 2017, an artist changed it to read “Hollyweed,” and in 1987, it briefly became “Holywood” to coincide with a visit from the pope.Rose made news during the 2019 World Series, when she and some friends flashed their breasts to TV cameras from seats behind home plate. At the time, they also said they had been increasing awareness of breast cancer. Rose and Tenney confront court looks to get their Hollyboob hijinks later this season.