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How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age

Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube

Laurence Fox dumped 'too-woke girlfriend' over supporting Gillette ad |  Metro News
Laurence Fox dumped 'too-woke girlfriend' over supporting Gillette ad | Metro News

Gillette responds to the controversy around its woke new ad
Gillette responds to the controversy around its woke new ad

Gillette comes out with another woke AF ad - Preen.ph
Gillette comes out with another woke AF ad - Preen.ph

Woke ads: is there such a thing as bad publicity? | The Lighthouse
Woke ads: is there such a thing as bad publicity? | The Lighthouse

Gillette is woke now? When brands try to keep up with the times
Gillette is woke now? When brands try to keep up with the times

Post Gillette: other brands are better at matching practice with talk, but  don't get the publicity
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity

No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad - YouTube
No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad - YouTube

Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B  writedown - Washington Times
Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times

Gillette's toxic masculinity Super Bowl commercial, explained - Vox
Gillette's toxic masculinity Super Bowl commercial, explained - Vox

Woke washing? How brands like Gillette turn profits by creating a  conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian

Does the Gillette ad mark a turning point in marketing masculinity?
Does the Gillette ad mark a turning point in marketing masculinity?

Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't

Gillette is woke now? When brands try to keep up with the times
Gillette is woke now? When brands try to keep up with the times

Procter & Gamble's Gillette ad: What it says about the trend in 'woke'  advertising | CNN Business
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business

Gillette Backing Off Social Issues After Backlash Over Toxic Masculinity Ad
Gillette Backing Off Social Issues After Backlash Over Toxic Masculinity Ad

What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”

The new Gillette commercial: The best an ad can get | The Hill
The new Gillette commercial: The best an ad can get | The Hill

Woke washing? How brands like Gillette turn profits by creating a  conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian

Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand -  syracuse.com
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand - syracuse.com

Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a  backlash - The Washington Post
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post

Gillette brand takes a hit as '#metoo' ad backfires
Gillette brand takes a hit as '#metoo' ad backfires