Frontiers | Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context
Behavioral Sciences | Free Full-Text | Boosting eWOM through Social Media Brand Page Engagement: The Mediating Role of Self-Brand Connection
Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations - ScienceDirect
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - ScienceDirect
![PDF] Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/51772dc61f85e4ded405ee1663dc439f59c726be/17-Table1-1.png "PDF] Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations | Semantic Scholar")
PDF] Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations | Semantic Scholar
PDF) Introducing COBRAs
Full article: Influencing COBRAs: the effects of brand equity on the consumer's propensity to engage with brand-related content on social media
daan muntinga on Twitter: "Mind-blowing research by dr. @schivinski - and brought so phlegmatic! :-) https://t.co/GmnW6TGbQb" / Twitter
Behavioral Sciences | Free Full-Text | Understanding Different Types of Followers’ Engagement and the Transformation of Millennial Followers into Cosmetic Brand Evangelists
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - Cristian Buzeta, Patrick De Pelsmacker, Nathalie Dens, 2020
THE BUILDING BLOCKS OF SOCIAL BRANDS On consumer-brand relationships in social media Daniël G. Muntinga, Edith G. Smit, Marjolein Moorman University of. - ppt download
AN APPLIED PREDICTIVE MODELING OF BRAND EQUITY INDUCING SOCIAL MEDIA BRAND- RELATED ENGAGEMENT Bruno Schivinski, Birkbeck, Univer
Information | Free Full-Text | The Impact of Social Media Activities on Brand Equity
Introducing COBRAs: Exploring motivations for brand-related social media use: International Journal of Advertising: Vol 30, No 1
THE BUILDING BLOCKS OF SOCIAL BRANDS
Impact of Social Media on Consumer Buying Intention
Intervening analysis of internet marketing between the relationship of brand awareness and online purchase decision of
Definition and examples of motivations demonstrated in COBRAs. | Download Scientific Diagram
Sustainability | Free Full-Text | Success of Social Media Marketing Efforts in Retaining Sustainable Online Consumers: An Empirical Analysis on the Online Fashion Retail Market
Social media marketing - Wikipedia
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - Cristian Buzeta, Patrick De Pelsmacker, Nathalie Dens, 2020
Sustainability | Free Full-Text | Building Stronger Brand Evangelism for Sustainable Marketing through Micro-Influencer-Generated Content on Instagram in the Fashion Industry
Driving COBRAs: the power of social media marketing | Emerald Insight
