Apple has joined Instagram, in a move designed to showcase pictures taken on its iPhone range.
The California company is famously reticent about using social media and maintains nothing more than a skeleton presence on platforms including Twitter and Facebook.
#ShotoniPhone by… – 1. Fabien B. @fabienbaron “These photographs are my personal mood board. This is what I see and like.” – 2. Jess R. @jessronagrooming “If I could choose only one type of dog to groom for the rest of my life what would it be? Oh my gosh. A poodle!” – 3. Josh N. @bellpayphoneproject “This is street furniture that’s been around for almost a century and it will be gone soon. Gone forever… and I’ll be telling my grandkids about this nerdy project where I took pictures of phones with a telephone.” – 4. Brock D. @brockdavis “I’ve created so many things just to make my kids laugh at breakfast time.” – 5. Olivier C. @oli_op “I am drawn to things that look mundane at first, but then become magical because you’ve changed one factor – the speed at which you see it.” A post shared by apple (@apple) on Aug 7, 2017 at 5:20am PDT
Rather than using Instagram to promote its wider iPhone brand, Apple has stayed focused only on its smartphone’s camera, echoing its hugely popular ‘Shot on iPhone’ ad campaign which dates back to 2014.
There are eight galleries to explore, showing off abstract shots, wildlife snaps and striking portraits.
The move is likely a precursor to the launch of the iPhone 8, due next month, giving Apple a social media space to tout images taken on that device’s beefed up dual lens camera.
It may also give it a chance to show off 4K slow motion video, an iPhone 8 feature that has been heavily touted by leakers and Apple watchers in recent weeks.